Privacy Policy

Last updated: February 15, 2026

1. Introduction

Whozz.it ("we", "us", or "our") operates the Whozz.it platform, an AI-powered influencer risk intelligence service. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform.

2. Information We Collect

Account Information

When you create an account, we collect your name, email address, and password (stored securely using bcrypt hashing). If you create or join a team, we store team-related details.

Usage Data

We collect information about how you interact with our platform, including influencers you monitor, reports you generate, and alert preferences you configure.

Publicly Available Data

Our platform analyzes publicly available social media data for influencer risk assessment. This includes public posts, follower counts, engagement metrics, and other publicly accessible information from platforms such as Instagram, TikTok, YouTube, Twitter/X, and Reddit.

3. How We Use Your Information

  • To provide, maintain, and improve our influencer risk intelligence services
  • To process your account registration and manage your subscription
  • To send you alerts and notifications based on your configured preferences
  • To generate risk assessment reports and audience credibility analyses
  • To communicate with you about service updates, security alerts, and support
  • To comply with legal obligations and enforce our terms of service

4. AI and Automated Processing

We use artificial intelligence, including large language models, to analyze publicly available social media data and generate risk assessments. These AI-generated scores are provided as advisory information and may be reviewed by human analysts for accuracy. Automated decisions do not have legal or similarly significant effects on the individuals being assessed.

5. Data Sharing

We do not sell your personal information. We may share data with:

  • Service providers: Third-party services that help us operate our platform (hosting, payment processing, email delivery)
  • Team members: Information shared within your team, including monitored influencer data and reports
  • Legal requirements: When required by law, regulation, or legal process

6. Data Security

We implement industry-standard security measures including encrypted data transmission (TLS/SSL), hashed password storage, JWT-based authentication, and role-based access controls. However, no method of electronic transmission or storage is 100% secure.

7. Data Retention

We retain your account data for as long as your account is active. Risk assessment data and historical scores are retained to provide trend analysis. You may request deletion of your account and associated data at any time by contacting us.

8. Your Rights

Depending on your jurisdiction, you may have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Object to or restrict certain processing activities
  • Data portability

9. Cookies

We use essential cookies and local storage to maintain your authentication session. We do not use third-party tracking cookies or advertising cookies.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on this page with a revised "Last updated" date.

11. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us at privacy@whozz.it.